How should my SaaS company spend on marketing?

Hubspot

Internet Sales

Company Characteristics
$
%
Paid Acquisition
%
$
Average ratios
%
%
Growth Goals
%
$
$
$

Marketing Spend Required

$4,968,000

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Marketing Spend Required

$4,968,000

Recommended Spending Breakdown (Varies based on stage of company)

  • Head Count

    $993,600 (20%)

  • Tech Stack

    $496,800 (10%)

  • Promotions

    $3,477,600 (70%)

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  • Marketing CAC on New Customers

    $82,800

  • New Customers Needed

    60

  • Marketing Spend / Revenue Ratio

    138%

Provided by Convertiv+Compound Growth Marketing

©2020 Marketing Calc Works, LLC

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